Achondroplasia is the most common form of dwarfism, preventing the bones from growing at the average rate which leads to shorter limbs and an average height of around 4 feet. Various health complications come with this, including hearing loss, sleep apnea and bowed legs, which are seen by the little people community as the issue to tackle when new treatments are developed. A proud community who embrace their height and encourage society to instead focus on health.
Our campaign takes a bold, defiant stance against the stigmas of dwarfism. Letterbox ads which indicate that society isn’t seeing the full picture about achondroplasia and the issues that the community faces with cut through statements - Height is not our issue. Health is.
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