People will swallow almost anything these days. The reality is that when it comes to matters of health, opinions are formed well before a health professional is consulted. Online opines, media personalities, group chats, and pub talk, can mean accuracy gets lost along the way. WHO have coined this as the ‘Infodemic’. Rather than wait for patients to arrive at the truth, together we can take the truth to patients before they reach the counter.
Truth Lite represents the sheer scale of health misinformation. Utilising packaging design from the pharma, health and wellness spaces with colours and design elements that represent mystery, uncertainty and warning.
Launching at FIP congress as a ‘Selling The Truth’ initiative, with product sample handouts, a shop displaying a range of products and a digital vending machine which delves into patient mindsets and provides pharmacists with resources to tackle the ‘Infodemic’ and bring the truth about health matters to their patients.
